In this Easy Guide to Choosing the Right Presentation Visuals, you’ll learn visualization techniques that’ll strengthen your presentation design and get you thinking outside the box. These “Frankendecks” happen all the time when presenters don’t have a visual slide strategy. We put together a deck that may look pretty but is cobbled together into a narrative mess. To save time, we borrow, reuse, and repurpose existing slides. Distracting visuals do exactly the opposite.īut the reality is, most of us are busy and don’t have time to tinker endlessly with slides. Everything you build must be relevant, bolster your insights, and support your story. ![]() But we’ll be the first to warn you: more bright, shiny visuals are not necessarily better. That’s because visuals humanize information, making visual messaging a potent way to connect with your audience. Molecular Biologist John Medina tells us why: three days after hearing a piece of information, you typically only remember 10% of it. Storytelling is great, but storytelling without visuals is only half the story. And the real magic of this framework? It guides you on precisely which ideas to include-the ones that advance the narrative-and which to leave out.Ĭheck out our Ultimate Guide to Corporate Storytelling for strategies to jumpstart your own business stories, including the four signposts of a great story, how to isolate your BIG Idea, and the importance of always putting your audience’s needs first. All it takes is following a simple storytelling framework that drives one BIG Idea forward. No matter the medium, it’s the way to persuade and motivate your audience to take action-and it’s remarkably easy. The beauty of business storytelling is that it works whether you’re giving a presentation, sending an email, building a one-page leave-behind, having a lunch meeting, or even leaving a voicemail. Your Business Storytelling Toolkitīy now, everyone knows the value of business storytelling-it’s the best way to organize your ideas and drive conversations forward. We’ve compiled some of our favorite tips-taken directly from TPC’s award-winning workshops delivered to Fortune 500 teams around the globe-into a one-stop shop for everything you need to know about visual storytelling. Whether you need to craft a compelling business narrative for your next high-stakes meeting, create easy-to-scan slides that capture your audience’s attention, transform your data into meaningful insights, or deliver a flawless virtual meeting, this toolkit is for you. ![]() With a little organization and inspiration, everyone can become a visual storyteller and apply it to any type of business communication. But how do we do this? Visual storytelling.įor many of us, visual storytelling may seem confusing, complicated, or time-consuming. So how do we up-level the way we communicate in today’s (chaotic) business environment? The trick is to turn our facts, data, and ideas into a compelling, audience-centric narrative. To truly influence decisions, we must cut through the noise-the endless meetings, flooded inboxes, and barrages of data-to get our message heard. Luckily, it all boils down to one basic skill that we’re all capable of: how well we’re able to clearly communicate our ideas and insights. Because, let’s face it: We all strive to come across as credible, authentic, and persuasive in our business lives. Ever wish you had a guidebook for becoming a strategic, influential communicator? This one’s for you.
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